the present technology is lucky to have the sort of access it has over diverse sorts of media that it is able to use for social media advertising. prior to the net age, media was once very high priced and time-eating sort of communique platforms. nowadays, with the assist of the net, these notions about media are progressively converted into a greater cheaper and accessible platform. This phenomenon is in any other case known as social media.The term social media changed into to start with used to refer to a social network application. these days, the term has advanced into social media as a media and communique platform composed of now not just the journalist and editors as manufacturers however additionally the general public masses as crucial individuals.traditional media are media layout like movie and television. Newspapers and radios also are conventional media. usually called mass media, conventional media calls for particular mechanisms and massive sources for it to be powerful and reach its target audience. To transmit facts, massive sources are invested for communique infrastructures.each type systems are the same of their potential to reach out to their target audiences and transmit messages like information and media topics. Small enterprise marketing has little get entry to over conventional media but. For social media, small enterprise advertising and marketing can be executed easily as it is not that high-priced.to understand the differences among each media, we need to keep in mind the following:Who reaches greater humans? conventional media like television is dependent on the extent of its community coverage. this is confined to certain locality and regions. Social-media, however, is open for public viewing as long as they have got internet access.How produces what? The privilege of get right of entry to put up in traditional media is confined to broadcast networks owners. For a small business marketing strategy to be carried out inside the platform, one has to allocate huge assets are to make sure a hit e-book. For social media, every person can create and distribute information and marketing techniques.How rapid will it take to get posted? Undeniably, social-media has extra edge in terms of posting up to date information to be had to the customers. All it takes are a easy click on of buttons, keyword searches, and a submit and sell suggestions and tricks. traditional media includes time for buying information, enhancing and also for printing and distribution.